Official supplier to the Dakar

BFGoodrich® is once again an official supplier to the Dakar in 2020, an eloquent illustration of the American brand’s unrelenting commitment.

From the start to the finish of the 42nd Dakar, which will run in Saudi Arabia from January 5 until January 17, 2020, BFGoodrich®’s technicians will be on hand to analyze the tires of the brand’s partner teams and advise on how to make maximum use of their potential.

BFGoodrich® will also provide a tire fitting and removal service at the event’s overnight bivouacs at the Dakar Service Center. The facility comprises a truck workshop manned by around 10 experienced fitters and it is estimated that some 2,500 fitting/removal operations will be carried out in the course of the rally.

BFGoodrich®’s status as official supplier to the world’s second-biggest motorsport event mirrors its acclaimed expertise and the dominant position it enjoys in the all-terrain tire market. With television coverage in 190 countries, the world-renowned Dakar boasts an awareness-rate of 77 percent, while the 2019 event attracted 4.4 million spectators and was followed by 1.4 million Facebook fans.


Timelaps - BFG Dakar Service Center

The BFGoodrich® Dakar Service Center: a premium service at overnight halts for all competitors

As official supplier to the 2020 Dakar, BFGoodrich® will offer all competitors a comprehensive range of services thanks to the BFGoodrich® Dakar Service Center which will operate daily from 3pm to 11pm.

Erecting the facility begins every morning at 10am and it is dismantled once the evening’s work has been completed, allowing BFGoodrich®’s staff to drive through the night to the next day’s bivouac.

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The Dakar Service Center in brief

This unique facility provides competitors with the following services:

  • Tire removal, fitting and repairs (irrespective of brand)
  • A free service for competitors on BFGoodrich® tires,
  • Availability of motorcycle lubricants,
  • Welding,
  • Vehicle cleaning,
  • Roadbook interpretation-related assistance and advice,
  • Oil changes (motorcycles),
  • Helmet visor replacement,
  • HANS device adjustment and repairs.

BFGoodrich®’s technical experts will also be on hand to dialogue with competitors, help them analyze their tire wear, assist with strategy matters and recommend tire pressures for the following day’s action.


It is expected that some 2,500 tire fitting and removal operations will be carried out in the course of the 2020 Dakar by a team of around 10 technicians. The invaluable technical feedback they collect from competitors in the process is systematically fed back to the Michelin Group’s Research and Development facility in Ladoux, near Clermont-Ferrand, France.

Photo credits: ASO, @World

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